Luxury Bazaar is known for carrying some of the most lucrative luxury brands on the market. An example of one of the fine brands we carry is Piaget. Piaget is well known not only for the virtuosity of their craftsmanship, but also for the aesthetic splendor of their world renowned jewelry watches.
In 1874 Georges Edouard Piaget built the foundation for what would later become the Piaget Company in La Côte-aux-Fées, Switzerland. He set up a workshop on his family’s farm where he created very precise mechanical complications for already established watch making companies. As his skills became more well-known, Piaget began to receive more orders, and soon his work expanded into a family-run business.
Georges Piaget
In 1943, the company made a big step and was officially registered. From that moment on Piaget became a brand, and watches were designed and manufactured under their name. Not only was the company registered, but Georges’ grandsons Gérald and Valentin Piaget helped to make the brand more widely known. As a result, business began to boom, and the company needed a larger more modernized facility to keep up with the demand for their timepieces. In 1945 a new facility was built in La Côte-aux-Fées, which in turn led to more important developments within the company, including more complicated mechanical movements.
Once Piaget had the facilities they needed, more and more watch making innovations came from them. In 1957 they developed the Caliber 9P, a very thin manual watch movement. In 1960, they invented the Caliber 12P movement. At that time it was the slimmest self-winding movement in the world at only 2.3 millimeters thick. This innovation from Piaget was one of the most important they made since it opened up the doors for the creation of some of their most popular timepieces; jewelry watches.
Piaget became known not only for the mechanics of their timepieces, but for being master jewelers as well. Their dual-status as watchmakers and jewelers allowed them creative liberties to create pieces such as jewel watches, coin watches, ring watches, brooch watches, cufflink-watches, and matinee necklaces. Eventually the company opened a facility in Geneva that was specifically for the creation of jewelry.
In 1988 Piaget joined the Luxury Group, which is currently known as Richemont. Richemont owns several of the world’s leading luxury brands including Piaget, Cartier, Van Cleef & Arpels, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, and Montblanc. Joining Luxury Group allowed Piaget even more room to grow, and develop as a leading luxury brand. Two years after joining the Luxury Group Piaget launched its first jewelry line; Possession.
In 2001 Piaget opened its Manufacture de Haute Horlogerie outside of Geneva, Switzerland. This development allowed Piaget to respond even faster to their ever expanding customer base’s demands. They made this possible by bringing together watch making and jewelry master craftsmen to complement the activity of the workshops at La Côte-aux-Fées.
Just one year after the opening of the Geneva workshop, the master watchmakers developed a new and very impressive watch movement. The Caliber 600P they developed was the thinnest Tourbillon movement in the world at just 3.5 millimeters thick. In 2005, Piaget continued in making new and exciting watch making innovations by entering the small circle of brands which have their own chronograph movement. Piaget’s master craftsmen created a 5.6 mm-thick dual-time flyback caliber. In 2010, Piaget introduced a new line of calibers which were similar to the renowned 12P launched 50 years prior. The brand new 1200P and 1208P are ultra-thin, at a mere 2.35mm it is the thinnest self-winding movement on the market.
Piaget Ambassador Jessica Alba
Over the years Piaget has built a strong business, and their reputation as a leading luxury brand has flourished as a result. It is safe to say that Piaget will continue to grow as a brand for many years to come.
Make sure to browse Luxury Bazaar’s wide selection of Piaget watches.
And check out our Piaget blog posts below:
Piaget Gouverneur Moon Phase Tourbillon – World’s Thinnest Shaped Tourbillon
Piaget Celebrates the Year of the Dragon with New “Dragon & Phoenix” Collection
