Hublot continues to be in the spotlight by expanding their reach through sponsorships and partnerships, with no sign of slowing. They have now announced their official and very exclusive partnership with Ferrari, making it Hublot biggest deal yet. With watch brands competing heavily through sponsorships and partnerships for their marketing, this is the biggest announcement the watch industry in recent times.
This exclusive partnership has been set for a five year deal, announced November 5th at the Mugello international circuit near Florence, Italy. This is where Hublot CEO Jean-Claude Biver and Ferrari President Luca Cordero di Montezemolo said there partnership would go far beyond just a Ferrari branded watch and banners at events. It would be a a partnership in branding, resources, operations and all events. This formally makes Hublot the official timepiece and official timekeeper of both Ferrari and Scuderia Ferrari (their racing division), as well as the Ferrari Challenge and all Ferrari special events. Expect to see Hublot appearing as the in-dash clock in Ferrari’s as well. This would continue onto Hublot’s side as well to some extent, with Hublot promoting Ferrari through their events and publicity.
Hublot and Ferrari have said that after their partnership has kicked off, they plan to collaborate to expand their presence in emerging luxury markets together such as the Middle East and China. This follows just two years after Hublot’s last partnership as the official timepiece and timekeeper of Formula One was announced, which was a landmark for both Hublot and the watch industry.With Ferrari and Formula One both locked down by Hublot, they are now the reigning king of the automotive world. And with almost ten custom F1 pieces out the short two years since that partnership started, I’m sure we’ll see news on where they’re taking the Ferrari brand with their designs in the near future.
Hublot is taking over for Officine Panerai, who’s partnership with Ferrari lasted from 2005-2010, which followed Girard Perregaux from 1994-2004. For a post on two of Panerai’s last Ferrari timepieces, please click here.
Hublot has been marching on with eyes to dominate the watch world, through their marketing with their array of sponsorships, partnerships, ambassadors and events, as well as expanding their boutiques to emerging markets in China, India, other Asian countries and the Middle East. They’re also the most social out of any watch brand, both online and in real life. They are receiving constant publicity from fashion, sports and charity events, such as their recent charity event with Manchester United. And they have been quick on their feet as well, such as their ten F1 pieces in two years. With plenty of fans, their are also many critical of Hublot’s style and their take on custom timepieces. But it is hard to deny their marketing prowess and modern appeal. Are you excited to see what new pieces Hublot makes for Ferrari or do you think they won’t stray far from their F1 King Power models? And you think the partnership between Hublot and Ferrari will be more successful than with Officine Panerai?
If you’d like to browse Luxury Bazaar’s collection of Hublot timepieces, please click here.
And if want to read more on Hublot’s plot to take over the world, please check out our post: Hublot vs. Audemars: Cold War of The Ambassadors